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Her visibility skyrocketed further when she entered a romantic relationship with Brazilian influencer Toguro in 2020. Photos of the couple taken in Rio de Janeiro’s favelas became the subject of the viral — a series of greentext stories that circulated extensively across Reddit, 4chan, and other platforms. The memes and narratives that emerged from this period established Mattar as a recognizable name in Brazilian internet culture.
In February 2025, Sayuri Mattar underwent gender confirmation surgery, a milestone she chose to document openly with her audience. At 27 years old, she used her Instagram platform—where she boasted over 770,000 followers at the time—to share detailed updates about her recovery.